Below are links to some great tools and information that I found over my years of performing web marketing functions for clients.
Analytics blog written by Avinash Kaushik. This is a great source for understanding and implementing metrics into your website.
Marketing Campaign Tools
This free tool provided by Google will help to build UTM’s that contain custom parameters. These URL’s can be used to measure specific web campaigns such as social media and can be useful for multivariate testing.
Shorten URL’s for social media or for use with UTM’s.
Disable that annoying Windows 10 upgrade icon. The tool is called the GWX Control Panel. Thank you Ultimate Outsider for a solution to this annoyance.
The Servicing Stack for Windows 7 is all the Windows updates combined into one file. Saves a lot of time in downloading all those updates after install.
Premium VPN client that you can use if you travel or work on public networks frequently.
Copyscape is a search that will check the internet for plagiarized content.
I am still adding to this list. Please let me know if you have any links that would be beneficial to others.